1 of 6 In a simple, bold statement, Wisznia’s unique business model is made clear. www.wisznia.com

2 of 6 Mobile advertising promotes both the parent company and its individual developments—all renovations of historic and early-modern buildings with an eye towards ecological sustainability.

3 of 6 Business papers for both divisions represent an evolution from earlier branding also devised by Zande+Newman in the late ’90s.

4 of 6 A playful tone underlies all that Wisznia does. Gee Wisz? Sorry—we couldn’t resist.

5 of 6 Business cards playfully represent the two halves of the whole, promoting to the recipient the idea of the company’s yin/yang approach.

6 of 6 Customized construction graphics for one of Wisznia’s premier developments—The Maritime New Orleans. With messaging touting the “downtown lifestyle”, the temporary graphics were an investment in reminding passersby of Wisznia’s commitment to good modern design in new residences that now occupy the city’s first skyscraper.