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ProMaster

For a Diverse Photo Company, a Refined Focus

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There’s been an immediate response. The shelf presence is so much more modern and accessible to consumers. They see a brand that covers all the bases and they can see at a glance which products are designed for their particular needs.

— David Guidry, ProMaster Retailer

Zande+Newman assembled a complete picture of ProMaster’s markets and customers, its resources and its goals, and then crafted the brand solutions to accomplish them.

When it was time for ProMaster to revamp its own image – its product branding and visual identity – the company knew that simply commissioning a logo would not be enough.

The answer was to bring in Zande+Newman. The studio charted a comprehensive approach, conducting interviews with sales teams and retail members, convening stakeholders from around the country for strategy sessions and carefully assembling a complete picture of ProMaster’s markets and customers, its resources and its goals, and then crafting the brand solutions to accomplish them.

It’s a process many companies must undertake to stay competitive, and while some find it a daunting proposition ProMaster discovered that having a committed partner to marshal all the players, add a fresh perspective and keep the team focused for the long-haul brought real value.

ProMaster’s national rebranding is now underway, and positive reports are already coming in from around its markets.