The Savvy Gourmet
1 of 6 “Savvy is as Savvy Does” became the mantra of our design process. In a loft-like, brick-enclosed space, modern forms mix with vernacular materials and details: barge-board siding, exposed steel and concrete, and authentic ceramic metal signage. The social interaction of the patrons—seen as a vital facet of a good meal—was always considered in the design process. The cooking classroom is visible in the distance.
2 of 6 The modest work-a-day exterior provides a frame for Savvy’s retail space. Lively graphics proclaime the core elements of the store: Cookware, Classes, and Catering
3 of 6 The basic look for Savvy showed up first in cards and other business papers, ultimately providing the guiding sensibility for the retail store a year later. (NEED TAGLINE POP IMAGES AND “SHHHHHH” SIGN IN ADDITION. )
4 of 6 Zande+Newman managed a variety of vendors to produce all the pieces of the puzzle.
5 of 6 After cutting up veggies (and usually generally cutting up), “pupils” gather at an amazing twenty-five-foot dining table with a good glass of wine to enjoy the delicious results of their efforts. Customized, updateable calendars lure them to the next class.
6 of 6 Todays “lecture” is delivered at the heart of the classroom—a giant twelve-seat island in the open kitchen. While equipment is state-of-the-art, the atmosphere never intimidates.

