1 of 8 Careful renovation of a commonplace suburban retail building yielded dramatic results.

2 of 8 Renaming and a new logo were only the beginning. The store’s typical customer profile had changed in recent years—the gadget guy was being eclipsed by the soccer mom—and the accessible feel of the branding had to reflect the ideals of the new customer.

3 of 8 Close collaboration with the project architect allowed Zande+Newman to seamlessly integrate graphic design and interior design, ensuring consistency for the new visual identity.

4 of 8 Photoworks’ offerings go way beyond that of a typical camera store…

5 of 8 …and we worked to relay those offerings in the store environment in a variety of manners beyond the basic “menu“.

6 of 8 A tagline meant to inspire.

7 of 8 Photoworks boasts its own capable graphic design services, and sometimes Zande+Newman would collaborate with them on various in-house projects—offering guidance in keeping Photoworks on-brand.

8 of 8 Lakeside Camera Photoworks’ website (no longer in use) seamlessly integrates their wide array of services and products with an updated look. Additionally, Zande+Newman created an e-mail marketing system to inform their clientele of new services, sales, and seminars.