Bike Easy
Getting New Orleans Streets in Gear
“The biggest way Bike Easy has grown since receiving the grant has been our internal perspective. We’re now mission driven; we know what we want and where we’re going.”
— Jamie Wine, Executive Director
As the recipient of our 2011 Nonprofit Design Grant, Bike Easy was open to change in a big way.
Bike Easy is a New Orleans nonprofit whose missions is to make bicycle riding easy, safe, and fun. Formed in 2003, Bike Easy is a volunteer-driven organization guided by a board of directors and energized by the participation of our ever-growing community of members.
After developing a new name for the organization, we created a playful yet professional identity that helps Bike Easy tell their story through outreach, advocacy before government agencies and collaboration with diverse local organizations.
1 of 8 The first step in our process was renaming the organization to Bike Easy.
2 of 8 Bike Easy’s new identity was applied to everything from business cards to valet tickets.
3 of 8 Bike Easy’s new brand has a playful edge and color palette.
4 of 8 The new Bike Easy website responds to visitor’s devices delivering appropriate layouts to smartphones, iPads and other tablets, and desktop computers. The website showcases projects and events while always encouraging New Orleanians to get involved.
5 of 8 Shirts for the Bicycle Second Line feature the new logo.
6 of 8 Banners on the side of truck announced the new name as they rode with the Bicycle Second Line.
7 of 8 Bicycle shops in the area received banners to help spread the word about Bike Easy.
8 of 8 Branded reports increase the professionalism and effectiveness of Bike Easy’s advocacy and outreach.